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24Hrs. Of Peace Annual Festival, Newark, NJ 2014-present

Deliverables: Visual Identity and Event Branding, Large-scale graphics, Social Media Design, Print collateral, Swag

I created the original brand identity for 24Hrs. Of Peace in 2014 and have continued to shape the festival’s creative direction as it has grown into a major Newark community event. Each year, I build on the foundation of the brand through new themes, visual elements, and campaign materials while keeping the overall identity recognizable and consistent.

The branding system extends across every touchpoint, including social media, merchandise, event signage, digital campaigns, and print collateral, creating a unified experience that connects the festival’s message with its audience. Watching the event grow to more than 20,000 attendees has made this one of my most meaningful long-term creative partnerships.

www.24hrsofpeaceinc.com